Marketing Firm
The goal of this RFP is to develop a branded message to be used in an ad campaign to increase public awareness of the value of the arts to individuals and to society. After researching any relevant current messages, and gathering input and insights from organizations and individuals deemed relevant to the process, the contractor will identify the potential concept(s) along with the branded message(s) for a statewide campaign targeted toward the state's citizens, stakeholders and authorizers. After the CAC gives final approval, the contractor, in conjunction with the CAC, will introduce that concept and branded message in presentation form to an advertising agency which will implement the advertising campaign; at that point, the contractor will have completed the work scope and contract of this RFP.
