Marketing Development
The Organization is seeking proposals to provide marketing and promotional material for programs within the organization. We are seeking a marketing agency partner with a proven track record for creative excellence in
marketing and promotional material development. The agency’s overall goal will be to polish
marketing materials and enhance awareness of the organization's brand among current
families we are working with and prospective organizations, businesses, industry partners, and other
key constituents. The agency will also work to separately develop a brand for a new Federation
program. Tasks to be accomplished will include:
Marketing Resources:
Federation Specific Materials: All marketing materials should have a common design theme.
· Federation posters for schools/agency promotion (11 x 14): original photography/illustration to
be used
· Display board materials (tabletop 3panel
display board): Replace previous promotional
material with original marketing material (who we are, programs, volunteer). We are not
completely certain how to complete this task; we will need guidance on where to begin.
· Program handout (twosided)
template (11 x 4 ¼): original template; will be used for offset
printing.
· Cover page & back page template for booklets (8 ½ x 11) and (5 ½ x 8 ½): original template,
two size variations. Create a Federationbranded
template to be used as a cover page for
potential original booklets.
Letter of intent deadline has passed, but was not mandatory.
