The Organization is seeking to retain the services
of a contractor to provide marketing and advertising guidance and services leading up to and
during the introduction of the Connect Transit Card. Working with the Consortium, the selected
consultant will:
1. Develop a Detailed Plan and Timeline for the Marketing and Advertising Effort
2. Develop Advertising and Collateral Materials
3. Develop Tools to Support New Media Relations
4. Organize and Advise on a Series of Launch Events
5. Organize and Advise on Outreach Strategies for Fare Partners
6. Establish and Maintain Social Media Identity