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Marketing Campaign
The purpose of this solicitation is to obtain proposals from full-service advertising and social
marketing agencies to develop and execute a comprehensive outreach and marketing
campaign to advance the transition of the transportation fuels market to non-petroleum, lower
carbon, clean alternative fuels and advanced vehicle technologies. The Alternative and
Renewable Fuels and Vehicle Technology Program (Program) is seeking a contractor that can
offer its relevant experience, strategies, and activities/campaigns to expand the market for
alternative fuels and advanced vehicle technologies in California.
