Marketing Campaign
The Department is soliciting proposals for a full service, highly creative advertising agency to provide a statewide advertising campaign and promotional services for the Program on a contractual basis. This (RFP) is for the program's advertising and promotion only. The advertising budget is approximately one hundred and fifty thousand dollars ($150,000) per fiscal year. Funding for the advertising agency contract is contingent on funds appropriated by the New Mexico State Legislature.
The contractor will be required to provide statewide advertising that will promote litter awareness and prevention with a comprehensive integrated marketing service, which includes, but are not limited to: creative development for ads; internet and publications; production; media planning; media placement; and public relations. Production will include print, radio, television, film, video, Internet and out of home.
The State shall own or acquire all copyright assignments to any resulting items or other proprietary interest in items: e.g., art, printed materials, video, photography and copy which have been produced pursuant to the contract.
