Marketing Analysis - Downtown Development Authority
The Downtown Development Authority ("DDA") is issuing this request for qualifications ("RFQ") to solicit proposals from qualified and experienced firms to provide an analysis of the feasibility of locating a
Conference Center in Downtown ("Analysis"). The goal of the analysis is to determine whether and how the DDA, City ("City"), Community Redevelopment Agencies ("CRA"), and/or other agencies
should pursue the planning, development and operation of a Conference Center in Downtown ("Project") as an economic generator influencing the success of Downtown and Greater Miami. The decision to
pursue this Analysis is based on a number of previous studies and recommendations - including the 2025
Downtown Master Plan (Attachment "A") and a July 2010 Urban Land Institute (ULI) Technical Advisory
Panel (Attachment "B") - to study and pursue opportunities for the future development of a Conference
Center in Downtown.
The objectives of this phased Analysis are:
- To determine whether current or anticipated market conditions would allow for a successful Conference Center in Downtown; and
- To develop a preliminary pro-forma operating budget for the first ten years of operation; and
- To estimate the projected direct and indirect economic and other impacts of such a facility on Downtown and Greater Miami; and
- To provide recommendations and strategies for moving forward.
