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Marketing & Advertising Services
The State is soliciting proposals from qualified interested parties to provide advertising agency services from the date of contract approval to June 30, 2013.
The Subcommittee is seeking a firm that will provide the following services:
Increase the number of units sold.
Create promotional pieces consistent with existing creative.
Develop website and social media goals and strategies.
Develop a media-buying plan that incorporates the appropriate media outlets within the marketing strategy and existing budget;
Create tracking reports
Manage a cash budget that is estimated to be $40,000 to $50,000 annually for promotion.
Communicate effectively with subcommittee via email and in structured meetings (in person or conference call).
