Marketing, advertising, public relations and other promotional services for the promotion of Minneapolis tap water
The City of Minneapolis Communications Department is requesting proposals from qualified
agencies to provide marketing, advertising, public relations and other promotional services to
promote Minneapolis tap water. Through this campaign the City of Minneapolis seeks to:
Support Minneapolis Public Works effort to expand its whole-sale customer base by
building awareness of and confidence in Minneapolis tap as pure, safe, great tasting, and
environmentally-friendly.
Encourage people to choose tap over bottled. It's better for the environment, its
economical, its pure and it's healthier.
Audiences are Minneapolis tap water customers (residents, visitors, suburban customers) and
people in the entire Metro area who may in the future be Minneapolis tap water customers.
The chosen agency will propose the direction of the overall marketing campaign, including all
facets of consultation, marketing, advertising and other creative services. The agency will
develop the marketing and advertising plan, and design, create and implement marketing
components.
