This request seeks proposals for market research that is specifically designed to provide intelligence and initial recommendations to begin the development of a sound brand strategy for the institution.
Additional:
http://www.ysu.edu/matmgmt/currentbids/Responses%20to%20Stamats%20Questions%20on%20RFP%20(4).doc
http://www.ysu.edu/matmgmt/currentbids/Siegel+Gale%20Questions%20and%20Answers%20to%20RFP.doc