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Market Research on Stakeholder Perceptions


Louisiana, United States
Non-Profit
RFP

This request seeks proposals for market research that is specifically designed to provide intelligence and initial recommendations to begin the development of a sound brand strategy for the institution. Such research will assist the University in evolving its brand reputation among business, government, media, and select higher education leaders as a significant urban research university in northeastern Ohio, and, in turn, reach its goals of enrollment, fundraising, alumni involvement, and community support, as well as raise the reputation for quality programs and high- achieving faculty and students.

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