Market Research Services-Strategic Planning
The Division is requesting proposals from professional consultants with documented experience exclusively in the field of higher education to conduct market research which will be an instrumental tool in the development of the institutions strategic plan. The objective of this procurement is to obtain the services of a marketing research company with expertise exclusively in higher education to determine the position and value of Clayton State University in the minds of various target audiences. The University must have a clearer understanding of its student target markets and how potential audiences currently view the University and its communications. Thus, the University is seeking proposals for a strategic market research study to reach that goal.
