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Market Analysis and Branding Services
- This RFQ was uploaded by the owner.
Download the rfq file: Final Market Analysis and Branding RFQ.pdf.
The Organization invites qualification statements from marketing firms to perform and conduct market studies, focus groups and prepare written analysis and recommendations to be used in the review of the existing statewide Transportation Demand Management (TDM) brand as well as testing potential new brands that will also be developed as part of this process. The intent of testing new brands is to determine if there is a brand that will more effectively convey the programs and services available to commuters in the state of Georgia.
