Maine Center for Disease Control and Prevention's Partnership for a Tobacco-Free Maine and The Healthy Maine Partnership Communications and Social Marketing Initiative
- This RFP had a pre-bid event.
Develop, implement, and evaluate Statewide Tobacco Counter-Marketing and Public Awareness Campaigns for the Partnership for a Tobacco-Free Maine. All tobacco counter-marketing campaigns will deliver information and educational messages directly to the intended target audiences with the objective of raising public awareness of tobacco control programs/services, policies, and laws while reinforcing social norms supporting the non-use of tobacco, and counteracting the pro-use messages and images of tobacco marketing. The Contractor is expected to be proficient in the most effective online and social marketing tools available and will be expected to incorporate innovative and cutting-edge tools in the design of the counter-marketing campaigns. Outcome evaluation for PTM's communications and media objectives will be conducted by an independent Evaluation Contractor selected by PTM as part of its overall program evaluation efforts.
