MOTIVATIONS FOR QUITTING SMOKING AND STAYING QUIT IN MAORI
This Request for Proposals (RFP) seeks to establish a qualitative project which
examines the motivations for quitting smoking and for staying quit in Maori, Pacific
and low-income smokers and ex-smokers. Specifically, the research should identify
the key intrinsic and extrinsic motivations to quit for the priority population groups
listed whether and how these differ from what is known about motivations to quit
in the general population and the relative importance of these for each group. The
reasons why people choose formal and/or informal methods to quit should be
explored, alongside an examination of the perceived strengths and limitations of
these methods. Ultimately, this project should result in the identification of the key
determinants that mediate behaviour change with regard to smoking; it should also
outline the implications for the design of tobacco interventions in order to enhance
motivation and facilitate the formation of intentions to take action.
