MCRC FRONT OFFICE REBRANDING AND OTHER SERVICES
THE REGIONAL CONTRACTING OFFICE - PARRIS ISLAND HAS A REQUIREMENT FOR THE MARINE CORPS RECRUITING COMMAND, QUANTICO VIRGINA TO RE-BRAND COMMANDING GENERAL (CG) FRONT OFFICE AREA AND STAFF CONFERENCE ROOM TO ALIGN WITH THE BRANDING SCHEME OF ALL OTHER RECRUITING FACILITIES. AS MCRC IS THE RECRUITING HEADQUARTERS, IT IS IMPORTANT THAT THE MCRC OFFICE AREAS SET THE EXAMPLE FOR ALL RECRUITING STATIONS BY PROMOTING THE VITALITY OF THE MARINE CORPS BRAND. BRANDING HELPS TO DISTINGUISH MARINE CORPS RECRUITING OFFICES FROM RECRUITING OFFICES OF THE OTHER ARMED SERVICES, PROVIDING A DISTINCT RECRUITING ADVANTAGE OVER OTHER SERVICES. THE ULTIMATE OBJECTIVE IS THE TRANSLATION OF POSITIVE EXPERIENCES AND ASSOCIATIONS DERIVED FROM BRANDING INTO QUALIFIED APPLICANT ACCESSIONS INTO THE MARINE CORPS.
SEE ATTACHED SOLICITATION FOR INFORMATION.
Angel D. Rodriguez, Phone 843-228-2407, Email [email protected]
