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MARKETING SERVICES
The University seeks to develop and implement an integrated marketing communications effort emphasizing targeted advertising, public relations, marketing campaigns and restructuring the University’s website aimed at
the general public and prospective students. The marketing plan will focus on meeting the needs of the University
after its extensive reorganization in 2011 and follow up on the market research conducted in 2005 and 2006 from
which current campaigns have been developed.
Proposers should present the approaches and strategies to gather data as well as a cohesive and continued vision
from 2011 to 2016
Addendum: https://www.stcloudstate.edu/businessservices/purchasing/bids/documents/ADDENDUMMARKETINGSERVICES2ndEdition.pdf
