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Logo and Branding Campaign
The process will require analyzing existing research that was gathered on students and faculty/staff about five years ago (during the previous redesign attempt). The Marketing Manager is available to provide additional background information on NCSA as necessary. If desired, the firm may wish to interview a select number of current senior administrators and their perspectives on what the logo should represent about NCSA, since previous research is five years old; however a full-blown research study with all constituents is not expected due to budgetary and time constraints.
