LIBRARY BRANDING DESIGN SERVICES
The goal of the branding process is to develop a clear brand message and refreshed image that integrates with an updated logo reflecting the Librarys position in the community. This new identity should work well with the new building, reflect the nature of the Librarys community and include a timeless logo. The end result should reflect who we are as an organization and indicate in some way what is unique about the Bloomfield Township Public Library that captures residents attention. As the Library embarks on a strategic planning process, the vision, mission and goals for the future of the Bloomfield Township Public Library should relate to and support the brand message and identity. The new brand should send a strong message about the role the Library plays in the community.
