Knowing Your HIV Status and Taking Control of Your Health Media/Marketing Campaign
The scope of this project is to acquire a health promotion plan for a statewide HIV Testing and Awareness Campaign. The purpose of the plan is to design and implement a campaign which promotes the benefits of Knowing Your HIV Status and Taking Control of Your Health. It is also purposed to provide public relations support during times of disease spikes and outbreaks. The ADH HIV/AIDS Program currently has a total budget of $24,900 for this project.
The plan should have a statewide focus with a community-based approach. The goal of the campaign is to increase public awareness of HIV disease and promote HIV testing. The plans focus should target gay and bisexual men, people practicing high risk sexual behaviors, young people, women, substance users/abusers and minority populations who are disproportionally effected by HIV/AIDS.
