Austin Energy is seeking proposals from digital marketing vendors qualified to provide business analysis, relevant digital/online marketing strategies, online banner creative and developmentn media strategies, analytics, search engine marketing (SEM), search engine optimization (SEO), as well as segmentation relative to the targeting and retargeting of potential customers. Interested agents should be able to demonstrate their ability to assist the City in their efforts to maximize digital advertising reach and targeting, driving traffic to Austin Energy's Website and providing Electronic Customer Relationship Management (ECRM) through tracking, analytics and other relevant user-interface applications