The State intends to secure a contract for international marketing services. International marketing services in the United Kingdom, Western Europe and Scandinavia include the development of an international marketing strategy, branding of the State in the international marketplace, advertising creation and production, development of a cooperative marketing program for tourism-related organizations, attractions and other travel and/or tourism entities in the State to create an effective international marketing campaign at a reasonable cost, and other international marketing services as set forth in the Pro Forma contract Scope of Services.