Integrated Marketing Planning & Implementation RFI
The company is a for-profit corporation seeking qualification information from firms for development and execution of a strategic integrated marketing plan to promote the services found on its website, http://www.silverplanet.com. The company empowers boomers and seniors to make informed decisions on where and how to live. By providing live counselors, rich content, access to trusted resources, and relevant communities, Silver Planet helps make aging with choice a reality.
Qualified firms are expected to have repeated experience creating and implementing integrated marketing plans that target baby boomers (born between 1946 and 1964), and will be expected to understand the needs and motivations of this audience.
Qualified firms will be invited to submit proposals for the development and execution of a strategic integrated marketing plan.
