Integrated Marketing Plan & Brand Strategy
Brand Analysis & Field Testing: Examine & define the University's current brand within the community, region and state.
Integrated Marketing Plan: Evaluate existing & potential communications & publications strategies with recommendations for determining the most effective methods for delivering the University identity and message.
Support infrastructure: Assist the University in determining the support infrastructure needed to execute the plan along with its existing public relations and marketing initiatives.
Outcome and Success Measurement: Develop a metric of success guideline that measures effectiveness of each element of the integrated marketing & branding plan, recognizing that various components will have very individual metrics for measuring
effectiveness & efficiency.
