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Institutional brand redesign


Massachusetts, United States
Non-Profit : Charitable
RFP
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GOALS FOR LOGO REDESIGN
1. Create a distinctive, compelling, and current logo and identity that better reflects the many facets of the
Pillow and the more clearly represents our place in the world of dance.
2. Establish clear parameters for applying our new brands that will help the Pillow remain cohesive,
engaging, and consistent in our design work in both print and online.

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