Inactive Communications & External Relations Strategy
Invitation The University of North Carolina at Charlotte, College of Arts + Architecture (CoA+A), is inviting
proposals for the creation of an overall interactive communications / sub-brand strategy, creative public relations plan,
and website. The College of Arts + Architecture was formed on July 1, 2008 to strengthen the role of creative,
professional, and cultural production in the identity of the University of North Carolina at Charlotte, and help lead the
creative economy in the region and state. The College of Arts + Architecture is composed of five academic units: the
School of Architecture, the Department of Art and Art History, the Department of Dance, the Department of Music, and
the Department of Theater. The objectives of the overall plan and implementation are to gain understanding of the
current perception of our target audience and then to present a unified look and message that can be conveyed in all of
our printed, web and interactive communications.
