The Northeast Florida Healthy Start Coalition is seeking proposals to design a logo, develop a message, and produce camera-ready, printed and radio marketing tools/materials aimed at increasing awareness of infant mortality in Jacksonville, Florida and promoting positive behavior change based on qualitative and quantitative research. The primary target audiences for this campaign are African Americans, particularly women, who reside in Health Zone 1 (32202, 04, 06, 08, 09 and 54). This campaign was developed by the Coalitions Infant Mortality Social Marketing Campaign Strategy Team.