The Health Insurance Counseling and Advocacy Program (HICAP) was established for the purpose of providing Medicare beneficiaries and those imminent of becoming eligible for Medicare with counseling and advocacy as to Medicare, private health insurance, and related health care coverage plans. HICAP service providers are also responsible for, but not limited to, educating the public on Medicare, long-term care planning, private health and long-term care insurance, managed care and related health care coverage plans.