Hawai'i Tourism Inbound Destination Marketing Management Services
The Hawai'i Tourism Authority, hereinafter referred to as the "Authority" or "HTA," is issuing this request for proposals (RFP) to seek inbound destination marketing management companies capable of providing a full range of comprehensive marketing management services for the Hawaiian Islands in the Oceania market. The destination marketing management services being solicited include:
Develop and deploy a brand management plan that will increase visitor expenditures for the Hawaiian Islands in alignment with HTA's strategic directives;
Integrate activities with the travel trade (retail and wholesale) and consumers through
multi-faceted, traditional and non-traditional means;
Develop and facilitate partnerships or other relationships with Hawai'i's visitor industry
and community stakeholders; and,
Promote Hawai'i as a Meetings, Conventions, and Incentives (MCI) destination.
