The college is seeking a vendor to create a new brand identity for the college - an original concept and design to embody and represent the college in all communications (internal and external) and marketing efforts.
The new brand identity must be visually compelling and distinctive (to become recognizable as synonymous with the college); must convey a clear, strong, and consistent message about what the college is and what sets it apart; and must encompass and connect all of the diverse components and divisions of the college.
The new brand identity will include (but is not limited to): concept, logo design, use of college colors, taglines, slogans for print and visual media.