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General Consumer Public Relations
Funding for the General Consumer Public Relations program typically fluctuates between $650,000 and $800,000 annually, projected prior to the start of each calendar year, then approved by the 10-member Board and the Agricultural Marketing Service (AMS) of the USDA. There may be additional funds available for market research, industry outreach, or crisis situations as a function of the needs of the Board. Funds may sometimes be added as late as at the start of Q3.
