NYSERDA requests proposals for providing marketing, outreach, and education services to increase the understanding of energy-related issues by certain consumers of New York State. The marketing program will be implemented under the umbrella of the New York Energy $martSM program, which NYSERDA administers on behalf of the Public Service Commission (PSC) in the service territories of Central Hudson Gas & Electric Corporation, Consolidated Edison Company of New York, Inc., New York State Electric & Gas Corporation, National Grid, Rochester Gas & Electric Corporation and Orange and Rockland Utilities, Inc. The proposer should demonstrate familiarity with local markets in New York State.