The successful firm will:
1. Design the concept/campaign plan for fundraising/marketing campaign that positions EGPAF
as a global leader in pediatric AIDS, determined to end pediatric AIDS globally, based on
findings of the donor market insight survey.
2. Develop print, digital, multi-media campaign creative and fundraising offerings to target key
donor segments in appropriate channel(s).
3. Execute the launch of fundraising/marketing campaign.
4. Execute campaign in partnership with EGPAF team over a period of 18-24 months