West Texas A&M University (WTAMU) is seeking an outside firm to assist in the implementation and management of a long-term integrated marketing communications plan. The University is seeking proposals for a three-year contract with provision for annual renewal for up to two additional one (1) year periods. Work assigned to the selected firm may fall into two categories: brand or image marketing designed to create awareness in the minds of the Universitys most important target audiences and direct or field marketing designed to generate responses in such areas as recruitment, fundraising, event attendance, etc.