The Transportation Authority is soliciting proposals from qualified consultants for a Full Service Market Research Consultant.
The scope of services includes, but not limited to the following:
Customer satisfaction surveys.
Surveys relating to station and vehicle environments.
Surveys on the perception of fear and personal security.
In-depth attitude and usage studies of specific transportation corridors, boroughs, or counties.
Advertising effectiveness and marketing strategy development.
Service concept and evaluation studies.
Surveys with tourists, including current and proposed service, fare policy studies, employee surveys.