Full Service Interactive Communications Agency
Mildred C. Christmas
State of North Carolina
[email protected]
The North Carolina Health and Wellness Trust Fund Commission (HWTF) seeks the professional services of a Full Service Interactive Communications Agency (the Contractor) to deliver preventive health messages, information resources and services to North Carolinians through effective use of interactive media, including especially the Internet. The Contractor will also develop and execute a communications campaign to promote the use by North Carolinians of preventive health information resources and
services available on HWTFs multiple Web sites. The selected Contractor must be experienced in social marketing, software
programming and Web site design, and be capable of providing relevant services across the spectrum of HWTFs multiple preventive health initiatives and general organizational needs. Working closely with multiple subject-matter experts and media vendors that are under separate contracts with HWTF, the Contractor will convert complex preventive health principles into interactive and mass communications that compel, support and sustain behavior changes designed to promote health benefits. Existing HWTF Web sites will be upgraded, and new sites will be developed under this contract, all of which will be accessed through one umbrella portal and identity, www.healthwellnc.com.
