Florida Atlantic University Foundation seeks RFPs for Strategic Branding Campaign
Florida Atlantic University Foundation, Inc. Request for Proposal for the Development of a Strategic Branding Campaign 1. General Information and Scope: The Florida Atlantic University Foundation (FAUF) is seeking competitive sealed proposals from communications professionals specializing in developing strategic branding campaigns in higher education, preferably professionals with demonstrated experience and results in major fund-raising campaigns. The firm selected will guide FAUF through the process of developing a message and theme that communicates an exciting vision for Florida Atlantic University, a vision that resonates with the philanthropic community. The strategic branding campaign will define and differentiate FAU, expressing the Universitys relevancy and creating a degree of urgency that motivates engagement through philanthropic support. The selected firm will assist in all phases of developing themes, visual elements and a framework for implementing the brand message. The firm will work closely with the Universitys Communications and Marketing Division in order to ensure the message and theme work within the construct of the University brand. In order to view the complete RFP please log on to http://fauf.fau.edu/rfp or e-mail your request to [email protected]. Proposals are due no later than 3:00 p.m. July 30, 2008.
