Event Planning, Management, and Marketing Services
The Agency is seeking an appropriately qualified vendor to plan, manage, and market its
Summer Streets Program for the years 2010, 2011, and 2012, which will promote sustainable
transportation and healthy physical activity. Summer Streets was originally conceived as a
way to inspire New Yorkers to think about their streets in a new way. Key to the vision for the
event is to provide a route free from motor vehicles and of sufficient length to attract bicyclists
as well as joggers, rollerbladers, and walkers; to create an event that occurs over several
consecutive weekends; to promote local businesses; to keep the event free and open to the
public; and to create ancillary programming to attract participants who might not self-identify as
cyclists or joggers or even as people particularly interested in exercise.
