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Evaluation Consultant for Energy Efficiency and Social Marketing Program

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Maryland, United States
Government : Municipal
RFP
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The Consultant must have experience evaluating energy efficiency programs with an emphasis on social marketing.

the Consultant will:
1. Provide an analytical summary of the quantitative household, audit and retrofit data collected
to date for the UP households participating in STEP-UP (note that this quantitative data has
already been collected for participants within UP);
2. Analyze the qualitative data that has been collected from current STEP-UP stakeholders on
the extent to which individual program elements are motivating, facilitating, and/or
supporting program objectives (note again that this data has been collected for UP
participants);
3. Provide recommendations on any additional qualitative data that should be collected from UP
residents and current STEP-UP participants;4
4. Assist in the design and implementation of baseline surveys to determine basic building and
household characteristics, community profiles, and KABB with respect to residential energy
efficiency within the surrounding communities into which STEP-UP will be expanding;
5. Advise STEP-UP with respect to any necessary program adjustments to address the specific
barriers to participation that may be present in the surrounding communities into which STEPUP will be expanding; and
6. Track and analyze the data on an ongoing basis that results from STEP-UP expansion,
correlating results with contributing programmatic and community factors.

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