The Association requests proposals from qualified agencies to assist
in developing an integrated marketing program for the Association and its members. The plan should assess and make
recommendations on how to strengthen the brand identity of the Association and its members, develop a supporting
graphics package, identify target markets, identify appropriate vehicles for communication, and develop an
implementation strategy including a project budget, timelines, and action items. The plan should be geared
toward an audience of those who use, oversee, fund, and have a general interest in the services and supports
offered by the Association and its members.