The University System is seeking a marketing agency partner for creative and media. The overarching purpose of this work is to develop and implement a branding strategy focused on achieving three key objectives: Increasing enrollment across the three University segments of: 1) Traditional-aged Undergraduate students and influencers, 2) Adult Undergraduate degree-seeking or degree-completion students, and 3) Graduate degree-seeking students, traditional and adults. Raising the profile of the university as an intellectual and cultural hub of central and southern Maine. Supporting the case for private donations.