Energy Efficiency Marketing Services
Provo City Power seeks proposals from qualified and experienced marketing firms to create, promote and market energy efficiency programs offered by the utility to the electric consumers located in Provo.
The Scope of Assignment will be the development and marketing of energy efficiency programs being offered by the utility for the benefit of its consumers. Provo desires to develop a comprehensive range of marketing materials to be used through various mediums to reach its consumers. It desires to maximize the return on the marketing investment with benefits in messaging these energy efficiency programs. The selected firm(s) must create the marketing plan and timetable for launching the related materials. The selected firm must be skilled in web site development, advertising, utility billing inserts, local video channel and other means in communicating with the consumers.
The marketing plan will need to address the following key tasks:
§ Marketing objectives for each energy program
§ Targeted Customers
§ Media and Communication strategies
§ Promotion activities
§ Advertisement materials
§ Web activities
§ Secondary providers
§ Budgets
§ Timetable
§ Assignments
§ Benchmarking
§ Reporting
Upon completion and approval of the marketing plan, the selected firm will be executing the activities and tasks as described in the marketing plan and in accordance with any contract provisions.
