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Education Non-Profit Seeks Assistance with Go-to-Market Strategy

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District Of Columbia, United States
Download the rfp file: RFP_PDK International.docx.

PDK International - an education nonprofit - is seeking consultation to develop a go-to-market strategy for two new programs: Educators Rising and Education Partnerships/Scalable Systems Solutions (S3).

Educators Rising ( is a national initiative to formalize and professionalize the earliest piece of the teacher workforce pipeline. Through a high school-based, cocurricular teacher preparation program of study, Educators Rising aims to provide every community with customizable tools and resources to "grow their own" future teachers that match local workforce needs. The EdRising Academy, which includes a gold-standard national curriculum and assessments (digital badges), will debut in Q2 of 2017.

S3 provides education and change management consulting services rooted in 6 design principles: values, governance and leadership, resources, content, talent, and culture. We engage school system leaders to conduct a deep analysis of these elements and build solutions together based on the context of the school system.

We are seeking consultation to develop a go-to-market strategy for these two initiatives, including (1) defining target markets/customers; (2) defining our offering; (3) defining sales channels; (4) building our budget model, including pricing strategies/sales projections; (5) mapping marketing strategies; (6) identifying the back-off operations that will support these efforts; and (7) identifying our metrics for measuring success.

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