Earlier this year, the City incorporated an economic development element into its general plan update. The main goals of the element are to:
Support businesses: Create and improve the business reasons for locating in the city
Expand employment opportunities: Increase the number and quality of jobs in diverse
industries and occupations;
Increase local revenues: Expand economic activity through revitalization efforts that
will increase business value, improve sales and generate revenue for the city; and
Improve the quality of life: Increase the diversity and quality of amenities available to
residents that will improve the overall quality of life in the city.
It is evident from the CBI priorities and the citys economic development goals that they are
closely aligned and mutually support each other. A diverse base of healthy businesses is crucial
to creating viable, well-paying jobs for local residents that will enable them to achieve a high
quality of life in the community. As such, this feasibility study represents a partnership between
the CBI and the city to build a strong foundation for long-term economic growth.