EMPANELMENT OF ADVERTISING AGENCIES FOR CAMPAIGN
A massive awareness campaign is therefore required to be conducted to educate people about what NeGP can do to improve their lives as well as empower them.
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Target Audience Core Target Group Secondary Target Group
Citizens ( Common Man)
Industry and Businesses
States
Students
Central Line Ministries
Women
CBOs, NGOs & SHOs
Academia
Objectives The main objectives of the National NeGP campaign are as follows: Create awareness about e-Governance services and service delivery points especially Common Services Centres
Create awareness about NeGP and its components amongst Citizens, Government, Other Stakeholders
Formulate outreach programmes for facilitating direct contact with potential users
Building NeGP as an umbrella brand - Make NeGP brand inclusive (joined-up campaigns)
To formulate a national level strategy that should synergise with the awareness and communication programmes of MMPs and States
To promote e-Governance among top level political and bureaucratic setup and other sectors like industry and media through Advocacy and PR
To conduct research in terms of pre-testing/ monitoring &
