EMAIL MARKETING INTEGRATION SERVICES
Tourism Ireland Limited operates a central customer database (CEM system Customer Engagement Marketing system), accessible and usable by central/market based teams as well as third party agencies and uses Microsoft CRM Dynamics v4.0. We seek a supplier to provide an email marketing tool which will seamlessly integrate with CEM (MSCRM). This will enable Tourism Irelands staff, or its agencies to configure campaigns, select, use and re-use marketing lists, establish trigger events and record transactional data directly to/between CEM and the Email Marketing Tool. Current monthly volumes are in the region of approximately 1.7 million emails with the expectation that this will increase due to increasing volumes and increasing frequency of contact.
