DirectConnect Marketing Campaign

1. Expired 15 years, 47 weeks and 1 day ago

The Owner is requesting proposals for the development of a marketing campaign for the DirectConnect grant. The primary goal of the DirectConnect marketing campaign is to change the public’s perception of the workforce. One of the barriers to recruiting (as well as retaining) direct care workers is the negative public perception of these positions. Similar to the child care industry a number of years ago, direct care is seen as unskilled work with few options for career growth.

• Professional Services
• Marketing