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Digital Agency of Record and Specialty Digital Agencies
- This RFP has a location requirement.
- This RFP had a pre-bid event.
Download the rfp file: 2011_digitalrfp.pdf.
The Request for Proposal process will identify and select a Digital Agency of Record, and may also potentially identify Specialty Digital Agencies, dependant on the capabilities of the selected Digital Agency of Record.
The Digital Agency of Record (DAOR) scope includes digital strategy, media planning and buying, web development, eCRM, Search Engine Optimization, and analytics, and may include management of Digital Specialty Agencies (DSAs).
