Development of a Marketing Plan for a Smoke Free Environment

1. Expired 14 years, 46 weeks and 3 days ago

It is the objective of the University to award this proposal to an exclusive qualified and experienced firm to be an Agent for the development of the University' Smoke Free Marketing Campaign.

Through this RFP, the University seeks to identify a Proposer who will assist the University in the development and execution of a Marketing Plan, to include three phases: 1.Situational Analysis; 2. Positioning/Strategic Planning; and 3. Marketing Communications Plan. The primary goals of this plan are to reduce tobacco prevalence, decrease youth initiation of cigarette smoking, and increase use of smoking cessation services so that both adult and youth smoke less.

• Professional Services
• Advertising
• Marketing