Development of Strategic Communications Plan
The City is seeking a practitioner who is well-versed in
communications planning for municipalities and/or non-profit
organizations who can work with Council, the City Manager, and the
Senior Management Team (SMT) to develop a comprehensive public
communications strategy.
Council has identified communications as a key goal and the Citys 2008
Citizen Survey indicated additional information and outreach to citizens
would be valuable. While the City currently meets its legal obligations for
public information, the City wants to go beyond these requirements and
improve residents experience with and knowledge of local government.
The purpose of the Communications Plan is to bring unity, consistency
and greater effectiveness to the Citys communications. The
Communications Plan should offer guidance in equipping all City
departments and elected officials to portray a consistent corporate image
and in making cost-effective choices regarding communication with
citizens.
