Development of a ready‐to‐market marketing campaign and design
To develop a Marketing Strategy and Plan that creates a compelling and competitive strategy to attract and retain industries to the City.
We anticipate that the deliverables within this contract will include:
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Collecting and analyzing available data and information profiling city’s strengths and weaknesses in industry readiness from project partners and other sources
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Conducting key stakeholder interviews
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Drafting a related Community Profile and an Investment Profile for city
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Developing a Marketing Strategy and Plan that highlights city’s assets and addresses its liabilities in a constructive way
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Identifying emerging cluster and sector trends and determine primary audiences and key messages for marketing city
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Including example or recommended media strategies such as a micro‐website, printed material and social media integration or provide direction to recommended 3rd party options such as design firms with proven track record in this industry related field.
